VIQ architecture | Park Avenue Lobby

TYPE III

REVAMP

PARK AVENUE LOBBY

VIQ was tasked with developing three design alternatives to renovate a residential lobby in the Park Avenue Historic District of Manhattan. Our team has meticulously crafted three interior design schemes that harmonize with the district's Classic Revival architecture. These schemes include Modern Colonial, Mid-Century Modern, and Art Deco designs. Which one would you choose?

Tipology I

North Elevation

Inspired by the ART DECO STYLE that emerged in the 1920s and 1930s. A style influenced by various art movements, including Cubism, Constructivism, and Futurism, as well as elements from ancient Egyptian and Aztec art. In our design, we look for A BOLD, GLAMOROUS, AND LUXURIOUS AESTHETIC for the lobby.

We introduce some key characteristics of ART DECO into our design, such as:

The selected wall covering embraces geometric shapes and lines. It often features strong, angular forms.
We created a sense of symmetry and balance. The design emphasizes clean lines, smooth curves, and a sleek, streamlined appearance. The furniture and architectural elements are symmetrical and well-defined.
The design embraces luxury and opulence, incorporating materials such as exotic woods, marble, mirrored surfaces, chrome, and glass.
We use vibrant and bold colors, creating a striking contrast between the dark walls and ceiling with the bright metals and light marble floor.
Lighting plays a crucial role in the revamp of the lobby. Sconces, and table lamps made of glass, chrome, or bronze. These lighting fixtures are designed to create a dramatic and glamorous ambiance.
We create mirrored surfaces. We use mirrors to enhance the sense of space and light. Mirrored furniture, walls, and decorative accents reflect light and create an illusion of depth and grandeur.
We embraced a modern and industrial aesthetic. It incorporated elements with streamlined forms, machine-like shapes, and the use of materials like metal and glass.

South Elevation

North Elevation

We designed an alternative for the Lobby Revamp with a MODERN COLONIAL STYLE approach. Which blends the traditional elements of colonial style with contemporary influences to create a fresh and updated look.

We use some key characteristics of the Modern Colonial Style into our design, such as:

We feature a neutral color scheme with shades of white, beige, cream, and light brown. These colors create a serene and relaxed ambiance while allowing other design elements to stand out.
Emphasizing the connection with nature, the design incorporates natural materials like wood to materials add warmth and texture to the space.
We have focus on clean lines and simplicity. The furniture is streamlined and is less ornamental, giving a contemporary touch to the space.
As often in modern colonial interiors, The design incorporates elements from different styles, merging traditional colonial aesthetics with contemporary and global influences.
The Colonial design emphasized comfort, and modern colonial interiors follow suit. We have selected plush sofa, cozy armchair, and ottomans, inviting relaxation and lounging.
We combined the existing architectural details with Lighting fixtures that serve as focal points and add a touch of elegance. The contemporary wall sconces are used to enhance the overall aesthetic.
The designed lobby offers a balanced mix of old and new. It is a balance between traditional and contemporary elements. It combines classic colonial features with modern materials, finishes, resulting in a timeless yet updated interior.

South Elevation

North Elevation

Inspired by the MID-CENTURY MODERN DESIGN, that emerged in the mid-20th century, particularly between the 1940s and 1960s. We aim to achieve its sleek lines, minimalist approach, and integration of natural elements.

We introduce some key characteristics of the Mid-Century Modern Style into our design, such as:

A design that emphasizes clean, straight lines, both in furniture and architectural elements. It promotes a sense of simplicity and functionality.
This design approach embraces minimalism and avoids excessive ornamentation. The design is sleek, uncluttered, and promotes a sense of openness.
We selected some iconic furniture. These pieces are characterized by their clean lines, organic shapes, and innovative materials.
The design incorporates bold and contrasting colors to add visual interest. Such as vibrant oranges, yellows, and blues, along with neutral shades like white, black, and gray. We used a combination of these colors with each other to create a striking visual impact.
We embraced functionality and practicality. Furniture pieces are selected to be both aesthetically pleasing and functional, with features such as storage compartments and multi-purpose designs. The design promotes a sense of ease and efficiency in daily living.
This approach blends retro and futuristic elements. While the Style emerged in the mid-20th century, it still feels relevant and contemporary today. The combination of vintage and futuristic aesthetics creates a unique and timeless style.